The BCG Matrix is an important Device in selecting regardless of whether a corporation must make investments or divest in its strategic business enterprise units. The matrix involves placing the strategic organization units of a company in one of four classes; issue marks, stars, puppies and funds cows.

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The position in these categories is dependent upon the relative current market share from the Firm and the market growth of these strategic business units. The measures being adopted Within this analysis is as follows: Identify the relative market place share of each and every strategic organization unit.

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